Power of Single Customer View and How to Achieve It!

According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one challenge with the data is the scale and the volume. The other issue is the rate at which we’re creating data. Over ninety percent of…

How Big Data is Shifting The Marketing Paradigm!

It was not too long ago that when the Cambridge Analytica team did their job, the world might/might not have been put in grave danger. The U.S presidential elections is where the focus is on.  Cambridge Analytica built a model that could predict the personality of every adult in America. Instead of the entire country,…

FirstHive Grabs Two Major Awards: FinancesOnline’s 2017 Rising Star Award and Great User Experience Award for Marketing Automation Software

FirstHive has recently been awarded by a leading B2B software marketplace with two distinguished recognitions in its category. FirstHive, the cross-channel marketing platform, was granted the 2017 Rising Star Award and Great User Experience Award by FinancesOnline, a top B2B software marketplace . B2B software review experts recognized FirstHive’s intuitive cross-channel marketing features that allow brands…

Building a Killer Marketing Technology Stack!

Marketing Technology stack, or MarTech stack, is the collective usage of relevant technologies for your marketing. Even if you’re using just one tool for single purpose in your entire marketing process, that one tool is your martech stack. Take a look at this sample marketing stack below. It looks like a normal arsenal for a…

How Marketing Automation is the Rockstar that Converts Leads!

Every marketer must have heard of marketing automation. But many still don’t know what it exactly means. But everyone in the industry have realized that the sales process is marketing is in its most nascent stage. As the company grows in size marketing becomes a challenge for marketers as they cannot handle a large database…

A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or demographic attributes. Narrowcasting, in contrast to broadcasting, implies certain conditions: Disseminate your campaign to different demographics, tweaking each of those campaign to comply better with each one of those demographics values, interests,…

Social Media Task List For Fast Growing Businesses!

Growing up, businesses can’t afford to be dormant on social media. Imagine you do everything right on SEO, people have started to find you on Google search results, they visit your website, clicks on Twitter plugin and finds out that you only got 150 followers. That is putting your business in “Very-small-to-work-with” category. If you’re…

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many industries have changed because of the internet, but only few have changed as drastically as Marketing. If you’d told marketers back in 1995 that, 20…

How Online marketing gives you an edge over Offline marketing!

First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever.  Of course, marketers were not behind in leveraging this new found platform in the name of Online marketing. Online marketing is the coolest form of marketing (okay, flash mobs are cool too)….