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Good to Great: How the right CDP Partner can…

“Good is the enemy of Great. And that is one of the key reasons we have so little that becomes great”- Jim Collins Controversial...
Team FirstHive
3 min read

Why have CDPs caught the fancy of Indian Mutual…

Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing...
Team FirstHive
5 min read

Unmasking differences between a Marketing Automation tool and a…

Customer Data Platforms are the new shiny toys in town. Evolved marketers are obviously setting up the baselines for what this new technology can...
Team FirstHive
4 min read