All Stories

Who manages customer data? Marketers vs Statisticians

New departments and strategies depend on insights coming from data analytics. The data banks transform into an assembly line sequencing and prioritizing data. These...
Team FirstHive
2 min read

Managing Customer Lifecycle: CDP vs DMP

The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover...
Team FirstHive
3 min read

Customer Loyalty and Engagement with CDP

Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is...
Team FirstHive
9 min read