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Why A Customer Data Platform Is A Marketer’s Central…

CDPs have been able to lead a marketer by principles that revolve around enhancing customer experience, adding business intelligence, ease to scale up with...
Team FirstHive
2 min read

Marketing Challenges of an Enterprise and Role of CDP

“The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions. I am unable to focus...
Team FirstHive
5 min read

Customer Data Platform Landscape: Different Types of CDP

  Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation...
Team FirstHive
3 min read