All Stories

Marketing Challenges of an Enterprise and Role of CDP

“The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions. I am unable to focus...
Team FirstHive
5 min read

Customer Data Platform Landscape: Different Types of CDP

  Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation...
Team FirstHive
3 min read

Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was...
Team FirstHive
2 min read