All Stories

Why every Enterprise needs a CDP?

80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same...
Team FirstHive
2 min read

Who manages customer data? Marketers vs Statisticians

New departments and strategies depend on insights coming from data analytics. The data banks transform into an assembly line sequencing and prioritizing data. These...
Team FirstHive
2 min read

Managing Customer Lifecycle: CDP vs DMP

The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover...
Team FirstHive
3 min read