Customer Data platform

DMP vs CDP vs CRM

Customer-centric CMOs use a data-driven approach to make their decisions and interact with their audience. The reason is that data-driven organizations are 23 times...
Team FirstHive
2 min read

Why should B2B Marketers care about Customer Data Management?

A recent report published by Forrester concluded that “Data Management Masters will rule the world.” This brings a pressing need on to B2B marketers...
Team FirstHive
2 min read

A CDP’s Data Ingestion Process: Data Sources, Structure &…

CRM, ERP, Accounting systems, Data Banks, Website, Apps, and this list can go on until every single data source used by a marketer could...
Team FirstHive
4 min read