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Data Preparation and Structure for Customer Identity Building using…

The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent...
Team FirstHive
3 min read

Using Machine Learning for Customer Identity Building

Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities...
Team FirstHive
4 min read

How enterprises drive effective engagement during the times of…

Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP...
Team FirstHive
3 min read