Team FirstHive



66 Stories by Team FirstHive

Real-time Integration of Customer Data With Your Marketing Technology

Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with...
0 5 min read

Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect

This time is the fourth annual technology conference, I almost knew everyone except for a few new attendees. My colleague, a new joinee accompanied...
0 5 min read

Top 8 questions to ask your CDP vendor

With a Customer Data Platform (CDP) all you care is to have a single view of a customer with unique, yet unified identities. Based...
0 3 min read