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Customer Data Platform Landscape: Different Types of CDP

  Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation...
Team FirstHive
Mar 21, 2019 3 min read

Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was...
Team FirstHive
Mar 17, 2019 2 min read

Forrester calls FirstHive “An Emerging New Tech B2B Data…

The Forrester’s report titled “New Tech: B2B Marketing Data Management Solutions” released for Q1 2019, Forrester reviews emerging vendors in B2B marketing data management...
Team FirstHive
Mar 8, 2019 1 min read
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