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Using Machine Learning for Customer Identity Building

Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities...

Team FirstHive
Mar 3, 2020 4 min read

How enterprises drive effective engagement during the times of…

Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP...

Team FirstHive
Feb 18, 2020 3 min read

Why every Enterprise needs a CDP?

80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same...

Team FirstHive
Feb 11, 2020 2 min read

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Quick recap of FirstHive in 2020 FirstHive’s Year in Review How did we fare in the year that has been really challenging to many? So, was it for us. Despite all the hardships, what makes us celebrate a 2020 throwback... Read More

Digital Duet: Creating An Equal Music Philosophically, this is the era of digital abundance. End-user companies not only have the choicest picks of digital tools, but they also have the luxury to build a Tech Stack that intelligently automates their... Read More

Whose Data is it Anyway? As the old saw goes- Data is the new oil. It, therefore, needs no stretch of the imagination to extend the idea of oil wars to data wars. The stakes for data wars have rapidly... Read More

All Stories

Using Machine Learning for Customer Identity Building

How enterprises drive effective engagement during the times of…

Why every Enterprise needs a CDP?

Explore →