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Using Machine Learning for Customer Identity Building
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities...
March 3, 2020
4 min read
How enterprises drive effective engagement during the times of cookie extinction?
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP...
February 18, 2020
3 min read
Why every Enterprise needs a CDP?
80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same...
February 11, 2020
2 min read