Team FirstHive

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81 Stories by Team FirstHive

Using Machine Learning for Customer Identity Building

Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities...
0 4 min read

How enterprises drive effective engagement during the times of cookie extinction?

Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP...
0 3 min read

Why every Enterprise needs a CDP?

80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same...
0 2 min read