Team FirstHive



81 Stories by Team FirstHive

CDPs comes to the rescue of marketers to deal with CCPA

#Ownyourdata campaign created ripples across the world. It led the movement towards providing the right to data privacy for consumers. Every nation responded to...
0 3 min read

Growing need for Data Protection and Customer Expectations, Governing Regulations

Evolving enterprises rely on multiple storage options. They could be across any or all of the available options —  on-premise hardware, software, and cloud-based...
0 2 min read

Auto-Segmentation — The smart way of mastering Customer Segmentation

‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of...
0 2 min read