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Managing Customer Lifecycle: CDP vs DMP
The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover...
January 28, 2020
3 min read
Customer Loyalty and Engagement with CDP
Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is...
January 20, 2020
9 min read
Real-time Integration of Customer Data With Your Marketing Technology
Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with...
September 3, 2019
5 min read