Team FirstHive



71 Stories by Team FirstHive

Managing Customer Lifecycle: CDP vs DMP

The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover...
0 3 min read

Customer Loyalty and Engagement with CDP

Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is...
0 9 min read

Real-time Integration of Customer Data With Your Marketing Technology

Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with...
0 5 min read