Team FirstHive



66 Stories by Team FirstHive

Why should B2B Marketers care about Customer Data Management?

A recent report published by Forrester concluded that “Data Management Masters will rule the world.” This brings a pressing need on to B2B marketers...
0 2 min read

A CDP’s Data Ingestion Process: Data Sources, Structure & Business Value

CRM, ERP, Accounting systems, Data Banks, Website, Apps, and this list can go on until every single data source used by a marketer could...
0 4 min read

Functions and Capabilities of CDP

“All CDPs look alike and talk the same thing. Then, how would you decide what works best for you?” As mentioned in the earlier...
0 2 min read