Team FirstHive



71 Stories by Team FirstHive

Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect

This time is the fourth annual technology conference, I almost knew everyone except for a few new attendees. My colleague, a new joinee accompanied...
0 5 min read

Top 8 questions to ask your CDP vendor

With a Customer Data Platform (CDP) all you care is to have a single view of a customer with unique, yet unified identities. Based...
0 3 min read

CDP and its Strategic Value to the Larger Marketing Plan

That quarter in your calendar year when you evaluate tech solutions and implement them into your organization is the most heated one. As a...
0 3 min read