Team FirstHive



65 Stories by Team FirstHive

A CDP’s Data Ingestion Process: Data Sources, Structure & Business Value

CRM, ERP, Accounting systems, Data Banks, Website, Apps, and this list can go on until every single data source used by a marketer could...
0 4 min read

Functions and Capabilities of CDP

“All CDPs look alike and talk the same thing. Then, how would you decide what works best for you?” As mentioned in the earlier...
0 2 min read

Single View Of Customer

Improved customer service levels, better customer retention, higher conversion rates and an eventually improved overall customer lifetime value (CLV) are some of the reasons...
0 2 min read