Team FirstHive



55 Stories by Team FirstHive

What is A Customer Data Platform (CDP)?

“I was super excited about our 25th-anniversary celebrations. My wife and I divided the long invitee list by preference and started sending e-invites and...
0 6 min read

6 Personalization Opportunities for your Retail Brand.

As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on...
0 4 min read

Connecting the dots between B to C. Tackling B2C customer segmentation challenges.

“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it...
0 4 min read