Team FirstHive, Author at FirstHive Marketing Technology Blog

Content recommendations using predictive models in CDP

The wide adoption of recommendation systems is relegating search to a second priority for many customers. Today customers expect experiences that are designed with...

March 24, 2020 0 2 min read

Use of Predictive Recommendation models by CDP

Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time...

March 17, 2020 0 2 min read

Data Preparation and Structure for Customer Identity Building using Machine Learning

The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent...

March 9, 2020 0 3 min read

Team FirstHive

81 Stories by Team FirstHive

Content recommendations using predictive models in CDP

Use of Predictive Recommendation models by CDP

Data Preparation and Structure for Customer Identity Building using Machine Learning