Team FirstHive



55 Stories by Team FirstHive

Customer Data Platform Landscape: Different Types of CDP

  Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation...
0 3 min read

Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was...
0 2 min read

Forrester calls FirstHive “An Emerging New Tech B2B Data Management Solution”

The Forrester’s report titled “New Tech: B2B Marketing Data Management Solutions” released for Q1 2019, Forrester reviews emerging vendors in B2B marketing data management...
0 1 min read