Marketing Technology

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still...
Team FirstHive
3 min read

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites,...
Team FirstHive
2 min read

Marketing Technology: 2016 in Review and what to focus…

It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this...
Team FirstHive
3 min read