Marketing Technology

A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. ItĀ involves targeting media messages at specific segments of the public defined by values, preferences, or...
Team FirstHive
3 min read

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make...
Team FirstHive
3 min read

Evolution of Marketing – From 1950 to 2017

  Marketing, as a concept, has ever been evolving. We learn new concepts as and when sellers tries different efforts to convince buyers. Before...
Team FirstHive
2 min read