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Top 8 questions to ask your CDP vendor

With a Customer Data Platform (CDP) all you care is to have a single view of a customer with unique, yet unified identities. Based...
Team FirstHive
Jul 30, 2019 3 min read

CDP and its Strategic Value to the Larger Marketing…

That quarter in your calendar year when you evaluate tech solutions and implement them into your organization is the most heated one. As a...
Team FirstHive
Jul 23, 2019 3 min read

DMP vs CDP vs CRM

Customer-centric CMOs use a data-driven approach to make their decisions and interact with their audience. The reason is that data-driven organizations are 23 times...
Team FirstHive
Jul 8, 2019 2 min read
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