FirstHive Marketing Technology Blog - Page 13 of 31

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Marketing Challenges of an Enterprise and Role of CDP

“The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions. I am unable to focus...

Team FirstHive
Mar 26, 2019 5 min read

Customer Data Platform Landscape: Different Types of CDP

Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation...

Team FirstHive
Mar 21, 2019 3 min read

Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was...

Team FirstHive
Mar 17, 2019 2 min read

[Product Updates] A better FirstHive from 2021 FirstHive as a team has strived to make the Customer Data Platform better for you. Here are some new ways in which you can benefit from the new skins of FirstHive. Hyper-personalization Trigger-based mechanism... Read More

FirstHive bags the Maddies Award with Gulf Oil India The manufacturing sector deals with an unspoken distribution network. They are the influencers who sell a product at the point-of-sale. Just like end customers, influencers contribute to the final sale in different ways. They... Read More

All Stories

Marketing Challenges of an Enterprise and Role of CDP

Customer Data Platform Landscape: Different Types of CDP

Evolution Of Customer Data Platform (CDP)

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