Customer Data platform

How to Choose a CDP Vendor?

“Who uses a Customer Data Platform?”, technically anyone who wants to peep into their customers’ minds. And, if you are finding an answer on,...
Team FirstHive
5 min read

Why A Customer Data Platform Is A Marketer’s Central…

CDPs have been able to lead a marketer by principles that revolve around enhancing customer experience, adding business intelligence, ease to scale up with...
Team FirstHive
2 min read

Marketing Challenges of an Enterprise and Role of CDP

“The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions. I am unable to focus...
Team FirstHive
5 min read