How Online marketing gives you an edge over Offline marketing!

First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever.  Of course, marketers were not behind in leveraging this new found platform in the name of Online marketing. Online marketing is the coolest form of marketing (okay, flash mobs are cool too)….

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 .3 Mn viewers caught this edition of the Super Bowl on TV making it the fifth highest viewed broadcast in history. This game also has…

How Hospitals Are Winning Big at The Marketing War

Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with their patients. With a smart marketing routine set in place, you may keep your patients in touch by sending them regular updates on their health,…

Customer Seeks Attention? Marketing Automation Can Help!

Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet share. And God, how we love to provide them the royal treatment they deserve! We, at FirstHive, have noticed every possible way customers can try…

Marketing Agency’s Search for Tech Partner Ends with Us!

For a modern multi-tasking marketing agency, the advancement in marketing technology is something that keeps them strong in the competitive world. They need the right technology to execute their multiple client’s various marketing activities. But to get there, they need a right technology partner with whom they can align their goals. Searching a right technology…

Are you an Oscar-winning Marketer?

Why cross channel marketing is a necessity for winners? By nature, marketers are proactive. They need to understand market first and then create relevant messages, delivering brand promise.  But it is ambiguous. Let’s break this down a bit. If you’re a marketer and you ‘think’ what your users like, and force your messages on them-…

FirstHive Cross-Channel Marketing Platform is now Live!

The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the multitude of touchpoints, smaller brands and businesses struggle with far more basic concerns. The SMEs are not typically involved in tracking millions of consumer transactions…