Power of Single Customer View and How to Achieve It!

According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one challenge with the data is the scale and the volume. The other issue is the rate at which we’re creating data. Over ninety percent of…

10 Ways Marketers are Using Technology to Improve Customer Experience

Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the CMO and the CIO organisations is quickly becoming blurred w.r.t. who wields the decision-making ability regarding such spends. While we will see the CMOs and…