A hybrid ML engine that scores customers the instant they act and engages them before the moment passes.
Every signal flows through a live feature store and into models that score continuously — no nightly jobs, no stale predictions.
click, view, txn, call
live + historical
hybrid ML scoring
next best action
any channel, instantly
Deep batch models learn long-term patterns; lightweight streaming models react in milliseconds. FirstHive blends both into a single context-enriched score.
The feature store updates as events arrive, so models always see the latest context.
Run experiments in production and promote the winning model automatically.
Models retrain when accuracy slips — no silent degradation.
Will they churn, convert, or respond? Binary and multi-class models drive yes/no decisions in real time.
Predict continuous values — lifetime value, next order size, days to purchase — with calibrated confidence.
Rank the best product, offer, or content for each person from millions of possibilities, instantly.
See how FirstHive scores customers the instant they act — and routes the decision wherever it is needed.