Apps & Ecosystem›Apps›FH Prism — Privacy & Consent Management

Privacy & Consent Management

Capture, manage and evidence consent — for every customer.

A SaaS platform built on the FirstHive CDP. Identified or anonymous, across every channel — aligned to GDPR and India's DPDPA 2023.

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1 Platform

unified Customer Profile

3 Portals

Admin · Preference · DSAR

3 Frameworks

Channel, Product & Purpose

☑️

Preference Centre

Identified — self-serve

Marketing emails

Product × Channel

WhatsApp / SMS

Product × Channel

3P data sharing

Purpose-based

🇪🇺

GDPR

Aligned

🇮🇳

DPDPA 2023

Aligned

🔐

SOC 2 Type II

Certified

72-hrDSAR SLA tracking

Three portals, one platform

Every consent workflow, built in

Admin configuration, customer self-serve, and data-subject rights — each a dedicated portal, all reading and writing to the same unified Customer Profile.

⚙️

Admin Portal

Privacy & Consent Management Centre.

✓Configure consent frameworks & preview

✓Search & manage consent records

✓Tamper-evident audit log — PDF/CSV export

✓DSAR ticket queue with 72-hr SLA tracking

✓Versioned T&C and Privacy Policy management

✓RBAC: Admin · Auditor · Viewer · CC Agent

☑️

Customer Preference Centre

Identified customer self-serve.

✓Brand portal skinning — live colour preview

✓Granular opt-in / opt-out per product & channel

✓Product × Channel × Purpose consent matrix

✓T&C and Privacy Policy versioned acceptance

✓JWT-authenticated — embeddable via iFrame or URL

✓Real-time save with instant confirmation

🔒

DSAR Self-Serve

Data Subject Rights portal.

✓View My Data — full data asset summary

✓Manage My Consents from self-serve

✓Raise Access, Erasure, Correction & Portability requests

✓Track ticket status end-to-end

✓72-hr SLA with automated escalation

✓Smart routing & audit-evidenced closure

Cookie Consent Management New

Consent before identity even exists

Capture and honour cookie preferences for anonymous and pre-login visitors — before any identity is established. On login, cookie consent resolves straight into the unified Customer Profile via the Identity Graph.

✓Four categories: Strictly Necessary · Functional · Analytics · Marketing

✓Accept All / Reject All / Manage Preferences banner

✓Consent stored against device / session ID (anonymous)

✓On login → resolved to unified Customer Profile via Identity Graph

✓REST API for headless cookie consent ingestion

✓ePrivacy Directive & GDPR Art. 6 compliant

Rapid deployment

Go live in weeks, not months

🔌

Plug-and-play Integration

✓Full REST API: /consent/grant · withdraw · query · bulk-ingest

✓Portal embeds via iFrame or direct URL — no CRM code changes

✓JWT authentication — integrates with any identity provider

✓Pre-built connectors for leading CDPs, CRMs & campaign platforms

☁️

SaaS — Zero Infrastructure Overhead

✓Cloud-hosted on secure, multi-tenant infrastructure

✓99.9% uptime SLA — no on-premise setup or maintenance

✓AES-256 encryption at rest · TLS 1.3 in transit

✓ISO 27001 · ISO 27018 · SOC 2 Type II certified

🤝

Managed Onboarding

✓Dedicated FirstHive team for setup & framework configuration

✓Portal customisation, brand skinning & data migration included

✓Staff training and admin handover before go-live

✓Go live in weeks — not months

Why it matters

The cost of getting consent wrong

€20M

Max GDPR fine — or 4% of global turnover

✓Demonstrable, auditable consent record for every customer

✓Tamper-evident audit log retrieved in minutes, not weeks

✓GDPR Art. 5–25 & DPDPA Sec. 5–17 coverage built in

61%

of customers abandon brands that over-communicate

✓Auto-suppress opted-out customers before every campaign send

✓Granular consent enables permitted, personalised outreach

✓Reduce unsubscribes, spam complaints & bounce rates

1 view

of consent across every channel, product & touchpoint

✓Eliminate consent silos across CRM, email, SMS & app

✓Native FirstHive CDP entity — linked to unified profile

✓Cookie consent for anonymous visitors — resolved on login