Drag, drop, and branch your way to sophisticated lifecycle automation — no code, no engineering tickets, live in minutes.
Entry triggers, branches, waits, and actions snap together visually — so marketers ship journeys without waiting on anyone.
New account or list join
Left without checkout
Date-based milestones
Churn or propensity shift
Order placed or delivered
Browsed a key category
No engagement window
Any custom signal
Every journey is assembled from the same simple primitives — combined into experiences as nuanced as your customers.
An event or score change enrolls the customer.
Split by attribute, behaviour, or prediction.
Hold for a delay, a date, or until a condition is met.
Send a message, update a profile, or call an API.
Track conversion and optimize the path live.
Guide new customers to their first value moment across email and in-app.
Re-engage lapsing customers with escalating, score-driven offers.
Confirmations, cross-sell, and review requests timed to delivery.
See how marketers ship sophisticated, branching journeys on FirstHive without writing code.