REGULATORY COVERAGE
Built for the world's privacy regimes
GDPRCCPA / CPRADPDP
One source of truth for every preference and permission — plus full lineage, access control, and audit for every record you hold.
From the first opt-in to the final audit, every consent event is captured, versioned, and enforced — with nothing left to manual process.
Forms, SDKs & CMPs capture intent
Versioned, timestamped record
Applied at every activation
Opt-outs propagate instantly
Full audit trail on demand
Branded, embeddable preference centers let customers manage channels and purposes — and every change is honoured across your stack in real time.
Every segment, journey, and export checks the live consent state before a message is sent. Suppressed profiles are filtered automatically — there is no way to bypass it.
The opt-out is written to the profile and propagated to every channel and downstream destination in under a second, with the event recorded in the audit log.
Yes. Each profile carries a complete, timestamped, versioned history of every permission given or withdrawn, exportable in one click.
Not a bolt-on layer — governance is enforced at the point where data lives, so policy follows every record automatically.
Trace any attribute back through every transformation to its originating source — for trust, debugging, and audit.
Role- and attribute-based permissions govern who can view, edit, or export each class of data, down to the column.
Immutable logs capture every access and change, with policy-driven retention and automated purging.
Click any attribute on a profile and trace it backwards — through enrichment, transformation, and ingestion — to the exact source and moment it arrived.
CRM, web, POS, API
Typed & validated
Normalized & enriched
Resolved & stamped
Segments & journeys
Every team sees exactly what they need — and nothing they don't. PII is masked unless a role is explicitly cleared for it.
Sensitive fields render as tokens for unauthorized roles, with no separate copies of data.
Access is tied to a declared business purpose, enforced and logged at query time.
| Role | Profiles | PII | Export |
|---|---|---|---|
| Marketer | View | Masked | — |
| Analyst | View | Masked | Aggregate |
| Data steward | Edit | Full | Yes |
| Admin | Manage | Full | Yes |
An immutable, append-only ledger captures who accessed or changed what, and when — ready for any security or compliance review.
See how FirstHive enforces consent and bakes lineage, access, and audit into the data plane itself.