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What is A Customer Data Platform (CDP)?

“I was super excited about our 25th-anniversary celebrations. My wife and I divided the long invitee list by preference and started sending e-invites and...
Team FirstHive
6 min read

6 Personalization Opportunities for your Retail Brand.

As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on...
Team FirstHive
4 min read

Connecting the dots between B to C. Tackling B2C…

“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it...
Team FirstHive
4 min read