Introducing the Star of Mobile Marketing : Voice Message Marketing!

Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial mobile marketing is, and thus we have strengthen our intelligence in reaching out to the customers over mobile phones. Today, we launch our targeted voice…

How to Leverage Facebook as a Growth-hack!

Worldwide, there are over 1.86 billion monthly active Facebook users recorded in January 2017, which is a 17 percent increase year over year. Around 1.2 billion people are online on Facebook right now. Facebook is growing every second and it’ll add 900 new profiles by the time you end up reading this blog. So how…

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try and group customers on basis of their transaction patterns, their demography, or other such attributes, the fact is that customers do not like being classified…

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 .3 Mn viewers caught this edition of the Super Bowl on TV making it the fifth highest viewed broadcast in history. This game also has…

How Hospitals Are Winning Big at The Marketing War

Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with their patients. With a smart marketing routine set in place, you may keep your patients in touch by sending them regular updates on their health,…

Evolution of Marketing: Are you keeping up with the pace?

“Prithibi bodle gache, jaa dekhi notun laage Tumi, aami, aik hi aachi, du jon e ja chilam aage” This is an old Bengali song, which could also be translated to mean: “The world has changed, whatever I see, seems new to me You and I, however, are the same, what we were earlier” This seems…

Introducing Future of Marketing!

Years back, marketers would run a campaign, and pray. Pray that the media mix chosen would work, Pray that the optimal set of consumers would see the ad, and Pray that a few of them would be compelled to initiate the action envisioned in the ad. Digital heralded new channels, platforms, and solutions but still…