How to Design the Best Customer Flow Journey on Your Website!

Why do you think the marketers all over the world talk about providing the best customer experience there is? It is so that by designing a solid customer experience journey, they can be persistent in reminding customers about their brand throughout the flow, without irritating them in the process. When a customer interacts with your…

Power of Single Customer View and How to Achieve It!

According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one challenge with the data is the scale and the volume. The other issue is the rate at which we’re creating data. Over ninety percent of…

FirstHive Grabs Two Major Awards: FinancesOnline’s 2017 Rising Star Award and Great User Experience Award for Marketing Automation Software

FirstHive has recently been awarded by a leading B2B software marketplace with two distinguished recognitions in its category. FirstHive, the cross-channel marketing platform, was granted the 2017 Rising Star Award and Great User Experience Award by FinancesOnline, a top B2B software marketplace . B2B software review experts recognized FirstHive’s intuitive cross-channel marketing features that allow brands…

How Marketing Automation is the Rockstar that Converts Leads!

Every marketer must have heard of marketing automation. But many still don’t know what it exactly means. But everyone in the industry have realized that the sales process is marketing is in its most nascent stage. As the company grows in size marketing becomes a challenge for marketers as they cannot handle a large database…

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many industries have changed because of the internet, but only few have changed as drastically as Marketing. If you’d told marketers back in 1995 that, 20…

5 Tips to Double Your Email Open Rates

I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more powerful than a social post. You all know that, that is why you’re reading this blog in first place. Let’s get straight into the crux.  Want to increase your email open…

Customer Seeks Attention? Marketing Automation Can Help!

Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet share. And God, how we love to provide them the royal treatment they deserve! We, at FirstHive, have noticed every possible way customers can try…

Multi-channel Data Intelligence to Connect with your Customers in Real Time

Marketing is evolving from campaigns to customer experiences The customer is evolving and so is marketing and marketing tools. Marketing is rapidly approaching to what marketers have often dreamt about: real-time customer engagement. The entire customer experience is being optimized across channels, by messages and offers, social posts and by time. In the last decade,…

10 Ways Marketers are Using Technology to Improve Customer Experience

Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the CMO and the CIO organisations is quickly becoming blurred w.r.t. who wields the decision-making ability regarding such spends. While we will see the CMOs and…