How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many industries have changed because of the internet, but only few have changed as drastically as Marketing. If you’d told marketers back in 1995 that, 20…

How Online marketing gives you an edge over Offline marketing!

First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever.  Of course, marketers were not behind in leveraging this new found platform in the name of Online marketing. Online marketing is the coolest form of marketing (okay, flash mobs are cool too)….

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try and group customers on basis of their transaction patterns, their demography, or other such attributes, the fact is that customers do not like being classified…

How to create content that brings you customers?

Content creation is an art. So is cooking. Content can be served in multiple forms. But, like food items, not every content is consumed with equal mojo by us. Let’s see how an average american reacts to a content, if it was served to them as a food item. News Articles: Green Salad News articles…

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 .3 Mn viewers caught this edition of the Super Bowl on TV making it the fifth highest viewed broadcast in history. This game also has…

How Hospitals Are Winning Big at The Marketing War

Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with their patients. With a smart marketing routine set in place, you may keep your patients in touch by sending them regular updates on their health,…

8 Important Things to Consider Before A/B Testing

As most marketers would know, A/B testing (also called split testing or bucket testing) is the process of testing multiple variations of web pages or e-mailers sent to customers, to try and ascertain the elements on a page that convert, and to get landing pages or mails that boost your marketing ROI. A/B testing is…

5 Tips to Double Your Email Open Rates

I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more powerful than a social post. You all know that, that is why you’re reading this blog in first place. Let’s get straight into the crux.  Want to increase your email open…

Customer Seeks Attention? Marketing Automation Can Help!

Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet share. And God, how we love to provide them the royal treatment they deserve! We, at FirstHive, have noticed every possible way customers can try…