Introducing the Star of Mobile Marketing : Voice Message Marketing!

Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial mobile marketing is, and thus we have strengthen our intelligence in reaching out to the customers over mobile phones. Today, we launch our targeted voice…

How to Leverage Facebook as a Growth-hack!

Worldwide, there are over 1.86 billion monthly active Facebook users recorded in January 2017, which is a 17 percent increase year over year. Around 1.2 billion people are online on Facebook right now. Facebook is growing every second and it’ll add 900 new profiles by the time you end up reading this blog. So how…

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try and group customers on basis of their transaction patterns, their demography, or other such attributes, the fact is that customers do not like being classified…

20 Actionable Tips to Leverage Social Media for Your Business

You may have come across similar infographics in the past around what happens in an Internet minute. Let us consider the one below by Smart Insights.   As is clearly seen here, the volume of content generated across social channels is increasing at an astounding rate. Bottom line being, more customers of yours are adopting…

How to choose the best alternative to Hubspot and Marketo

The Annual Marketing Technology Landscape report published by ChiefMartec showcases 3,874 Marketing Technology (MarTech) players in 2016, globally. The number of MarTech players have been doubling year on year, on an average. In this scenario, the choice of a right partner is of paramount importance for brands across the spectrum.   A major reason for…

5 Tips to Double Your Email Open Rates

I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more powerful than a social post. You all know that, that is why you’re reading this blog in first place. Let’s get straight into the crux.  Want to increase your email open…

As Snapchat Evolves, Is Your Marketing Keeping Pace?

Snapchat is on the verge of releasing an update to the very feature that made it famous by releasing ’Memories’ that will enable users to not only save their photos and videos, but also port in media captured outside of Snapchat. In their own words, “Memories is a new way to save Snaps and Stories…