Digital Marketing Trends That Will Kill Your Business

Digital has been a great democratising force in reaching out to the customers in the last one decade. As per a survey by Accenture, 62 percent of the businesses are investing in digital technologies, and 35 percent are comprehensively investing in digital as part of their overall business strategy.   SOURCE: WORLD ECONOMIC FORUM It…

FirstHive Cross-Channel Marketing Platform is now Live!

The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the multitude of touchpoints, smaller brands and businesses struggle with far more basic concerns. The SMEs are not typically involved in tracking millions of consumer transactions…

10 Ways Marketers are Using Technology to Improve Customer Experience

Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the CMO and the CIO organisations is quickly becoming blurred w.r.t. who wields the decision-making ability regarding such spends. While we will see the CMOs and…

How to Better Engage with your Customers in 2016?

Gone are the days when you could set up a call centre support desk somewhere in India or Philippines and expect the customer to be satisfied with the post-purchase support level thus provided. Your customer today has access to more interfaces, channels, and choices than ever before. Your journey with this individual does not end…