Role of Design in Delivering Seamless Brand Experience

Seamless brand experience – a desire of all the customers, and of course the marketers. Call it brand experience or customer experience, it’s something that you and me, the modern customers are subconsciously expecting our brands to deliver. To put it simply, it means that I as a consumer want a rich experience when I…

Evolution of Marketing: Are you keeping up with the pace?

“Prithibi bodle gache, jaa dekhi notun laage Tumi, aami, aik hi aachi, du jon e ja chilam aage” This is an old Bengali song, which could also be translated to mean: “The world has changed, whatever I see, seems new to me You and I, however, are the same, what we were earlier” This seems…