How Online marketing gives you an edge over Offline marketing!

First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever.  Of course, marketers were not behind in leveraging this new found platform in the name of Online marketing. Online marketing is the coolest form of marketing (okay, flash mobs are cool too)….

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 .3 Mn viewers caught this edition of the Super Bowl on TV making it the fifth highest viewed broadcast in history. This game also has…

Instagram Marketing Tips for Better Engagement

Instagram has grown from being a photo-sharing platform to a mainstream social media channel in just over six years of its existence. With people ranging from “Business dealers” to “Selfie crazzys”, Instagram is adding large number of users everyday. This mobile-only app currently holds about 500 million active users worldwide, and half of Instagram’s user-base…

How Hospitals Are Winning Big at The Marketing War

Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with their patients. With a smart marketing routine set in place, you may keep your patients in touch by sending them regular updates on their health,…

8 Important Things to Consider Before A/B Testing

As most marketers would know, A/B testing (also called split testing or bucket testing) is the process of testing multiple variations of web pages or e-mailers sent to customers, to try and ascertain the elements on a page that convert, and to get landing pages or mails that boost your marketing ROI. A/B testing is…

How to choose the best alternative to Hubspot and Marketo

The Annual Marketing Technology Landscape report published by ChiefMartec showcases 3,874 Marketing Technology (MarTech) players in 2016, globally. The number of MarTech players have been doubling year on year, on an average. In this scenario, the choice of a right partner is of paramount importance for brands across the spectrum.   A major reason for…

Are you an Oscar-winning Marketer?

Why cross channel marketing is a necessity for winners? By nature, marketers are proactive. They need to understand market first and then create relevant messages, delivering brand promise.  But it is ambiguous. Let’s break this down a bit. If you’re a marketer and you ‘think’ what your users like, and force your messages on them-…

Multi-channel Data Intelligence to Connect with your Customers in Real Time

Marketing is evolving from campaigns to customer experiences The customer is evolving and so is marketing and marketing tools. Marketing is rapidly approaching to what marketers have often dreamt about: real-time customer engagement. The entire customer experience is being optimized across channels, by messages and offers, social posts and by time. In the last decade,…

FirstHive Cross-Channel Marketing Platform is now Live!

The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the multitude of touchpoints, smaller brands and businesses struggle with far more basic concerns. The SMEs are not typically involved in tracking millions of consumer transactions…