Power of Single Customer View and How to Achieve It!

According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one challenge with the data is the scale and the volume. The other issue is the rate at which we’re creating data. Over ninety percent of…

How Big Data is Shifting The Marketing Paradigm!

It was not too long ago that when the Cambridge Analytica team did their job, the world might/might not have been put in grave danger. The U.S presidential elections is where the focus is on.  Cambridge Analytica built a model that could predict the personality of every adult in America. Instead of the entire country,…

How to build quality customer database for free?

  Marketing technology is getting stronger every passing day. Marketers have software that takes care of their customer engagement and conversions. But what about Acquisition? Be a struggling startup or comfortably running business, we all need a quality customer datalist to reach out to before we put the list into automation software for engagement and…

Digital Marketing Trends That Will Kill Your Business

Digital has been a great democratising force in reaching out to the customers in the last one decade. As per a survey by Accenture, 62 percent of the businesses are investing in digital technologies, and 35 percent are comprehensively investing in digital as part of their overall business strategy.   SOURCE: WORLD ECONOMIC FORUM It…

FirstHive Cross-Channel Marketing Platform is now Live!

The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the multitude of touchpoints, smaller brands and businesses struggle with far more basic concerns. The SMEs are not typically involved in tracking millions of consumer transactions…

10 Ways Marketers are Using Technology to Improve Customer Experience

Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the CMO and the CIO organisations is quickly becoming blurred w.r.t. who wields the decision-making ability regarding such spends. While we will see the CMOs and…

Introducing Future of Marketing!

Years back, marketers would run a campaign, and pray. Pray that the media mix chosen would work, Pray that the optimal set of consumers would see the ad, and Pray that a few of them would be compelled to initiate the action envisioned in the ad. Digital heralded new channels, platforms, and solutions but still…