Big Data

Power of Single Customer View and How to Achieve…

According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to...
Team FirstHive
5 min read

How Big Data is Shifting The Marketing Paradigm!

It was not too long ago that when the Cambridge Analytica team did their job, the world might/might not have been put in grave...
Team FirstHive
3 min read

How to build quality customer database for free?

  Marketing technology is getting stronger every passing day. Marketers have software that takes care of their customer engagement and conversions. But what about...
Team FirstHive
2 min read