How to choose the best alternative to Hubspot and Marketo

The Annual Marketing Technology Landscape report published by ChiefMartec showcases 3,874 Marketing Technology (MarTech) players in 2016, globally. The number of MarTech players have been doubling year on year, on an average. In this scenario, the choice of a right partner is of paramount importance for brands across the spectrum.   A major reason for…

5 Tips to Double Your Email Open Rates

I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more powerful than a social post. You all know that, that is why you’re reading this blog in first place. Let’s get straight into the crux.  Want to increase your email open…

Customer Seeks Attention? Marketing Automation Can Help!

Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet share. And God, how we love to provide them the royal treatment they deserve! We, at FirstHive, have noticed every possible way customers can try…

As Snapchat Evolves, Is Your Marketing Keeping Pace?

Snapchat is on the verge of releasing an update to the very feature that made it famous by releasing ’Memories’ that will enable users to not only save their photos and videos, but also port in media captured outside of Snapchat. In their own words, “Memories is a new way to save Snaps and Stories…

Role of Design in Delivering Seamless Brand Experience

Seamless brand experience – a desire of all the customers, and of course the marketers. Call it brand experience or customer experience, it’s something that you and me, the modern customers are subconsciously expecting our brands to deliver. To put it simply, it means that I as a consumer want a rich experience when I…

Marketing Agency’s Search for Tech Partner Ends with Us!

For a modern multi-tasking marketing agency, the advancement in marketing technology is something that keeps them strong in the competitive world. They need the right technology to execute their multiple client’s various marketing activities. But to get there, they need a right technology partner with whom they can align their goals. Searching a right technology…

Evolution of Marketing: Are you keeping up with the pace?

“Prithibi bodle gache, jaa dekhi notun laage Tumi, aami, aik hi aachi, du jon e ja chilam aage” This is an old Bengali song, which could also be translated to mean: “The world has changed, whatever I see, seems new to me You and I, however, are the same, what we were earlier” This seems…