Power of Single Customer View and How to Achieve It!

According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one challenge with the data is the scale and the volume. The other issue is the rate at which we’re creating data. Over ninety percent of…

How Big Data is Shifting The Marketing Paradigm!

It was not too long ago that when the Cambridge Analytica team did their job, the world might/might not have been put in grave danger. The U.S presidential elections is where the focus is on.  Cambridge Analytica built a model that could predict the personality of every adult in America. Instead of the entire country,…

FirstHive Grabs Two Major Awards: FinancesOnline’s 2017 Rising Star Award and Great User Experience Award for Marketing Automation Software

FirstHive has recently been awarded by a leading B2B software marketplace with two distinguished recognitions in its category. FirstHive, the cross-channel marketing platform, was granted the 2017 Rising Star Award and Great User Experience Award by FinancesOnline, a top B2B software marketplace . B2B software review experts recognized FirstHive’s intuitive cross-channel marketing features that allow brands…

Building a Killer Marketing Technology Stack!

Marketing Technology stack, or MarTech stack, is the collective usage of relevant technologies for your marketing. Even if you’re using just one tool for single purpose in your entire marketing process, that one tool is your martech stack. Take a look at this sample marketing stack below. It looks like a normal arsenal for a…

How Marketing Automation is the Rockstar that Converts Leads!

Every marketer must have heard of marketing automation. But many still don’t know what it exactly means. But everyone in the industry have realized that the sales process is marketing is in its most nascent stage. As the company grows in size marketing becomes a challenge for marketers as they cannot handle a large database…

A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or demographic attributes. Narrowcasting, in contrast to broadcasting, implies certain conditions: Disseminate your campaign to different demographics, tweaking each of those campaign to comply better with each one of those demographics values, interests,…

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many industries have changed because of the internet, but only few have changed as drastically as Marketing. If you’d told marketers back in 1995 that, 20…

Evolution of Marketing – From 1950 to 2017

  Marketing, as a concept, has ever been evolving. We learn new concepts as and when sellers tries different efforts to convince buyers. Before 1900s, there wasn’t any such enforcement required from seller side to sell the products or services. The need of modern marketing mainly came into picture after Industrial revolution when multiple companies…

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try and group customers on basis of their transaction patterns, their demography, or other such attributes, the fact is that customers do not like being classified…

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 .3 Mn viewers caught this edition of the Super Bowl on TV making it the fifth highest viewed broadcast in history. This game also has…