Building a Killer Marketing Technology Stack!

Marketing Technology stack, or MarTech stack, is the collective usage of relevant technologies for your marketing. Even if you’re using just one tool for single purpose in your entire marketing process, that one tool is your martech stack. Take a look at this sample marketing stack below. It looks like a normal arsenal for a…

How Marketing Automation is the Rockstar that Converts Leads!

Every marketer must have heard of marketing automation. But many still don’t know what it exactly means. But everyone in the industry have realized that the sales process is marketing is in its most nascent stage. As the company grows in size marketing becomes a challenge for marketers as they cannot handle a large database…

A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or demographic attributes. Narrowcasting, in contrast to broadcasting, implies certain conditions: Disseminate your campaign to different demographics, tweaking each of those campaign to comply better with each one of those demographics values, interests,…

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many industries have changed because of the internet, but only few have changed as drastically as Marketing. If you’d told marketers back in 1995 that, 20…

Evolution of Marketing – From 1950 to 2017

  Marketing, as a concept, has ever been evolving. We learn new concepts as and when sellers tries different efforts to convince buyers. Before 1900s, there wasn’t any such enforcement required from seller side to sell the products or services. The need of modern marketing mainly came into picture after Industrial revolution when multiple companies…

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try and group customers on basis of their transaction patterns, their demography, or other such attributes, the fact is that customers do not like being classified…

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 .3 Mn viewers caught this edition of the Super Bowl on TV making it the fifth highest viewed broadcast in history. This game also has…

Marketing Technology: 2016 in Review and what to focus on in 2017

It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But we have a different methodology: we are not putting out our opinion but our customer’s data to back our claims. We spoke to our customers…

FirstHive @ PNGrowth2016

‘Omwana ni wa bhone’ – a famous African proverb meaning: “ Regardless of a child’s biological parents, its upbringing belongs to the community” A cold November morning, we drove down to Devanhalli on the outskirts of Bangalore, having blocked three days to be a part of PNGrowth2016. Reading about the previous version of PNGrowth & the regular…