8 Important Things to Consider Before A/B Testing

As most marketers would know, A/B testing (also called split testing or bucket testing) is the process of testing multiple variations of web pages or e-mailers sent to customers, to try and ascertain the elements on a page that convert, and to get landing pages or mails that boost your marketing ROI. A/B testing is…

5 Tips to Double Your Email Open Rates

I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more powerful than a social post. You all know that, that is why you’re reading this blog in first place. Let’s get straight into the crux.  Want to increase your email open…