Marketing Agency’s Search for Tech Partner Ends with Us!

For a modern multi-tasking marketing agency, the advancement in marketing technology is something that keeps them strong in the competitive world. They need the right technology to execute their multiple client’s various marketing activities. But to get there, they need a right technology partner with whom they can align their goals. Searching a right technology…

Evolution of Marketing: Are you keeping up with the pace?

“Prithibi bodle gache, jaa dekhi notun laage Tumi, aami, aik hi aachi, du jon e ja chilam aage” This is an old Bengali song, which could also be translated to mean: “The world has changed, whatever I see, seems new to me You and I, however, are the same, what we were earlier” This seems…

Are you an Oscar-winning Marketer?

Why cross channel marketing is a necessity for winners? By nature, marketers are proactive. They need to understand market first and then create relevant messages, delivering brand promise.  But it is ambiguous. Let’s break this down a bit. If you’re a marketer and you ‘think’ what your users like, and force your messages on them-…

FirstHive in The Marketing Technology Landscape 2016

It’s one feeling to work day in and day out to build a beautiful piece of marketing software, and it’s another feeling to see our work gets recognized. Oh, wait! It’s the same feeling.. Or maybe an ‘cause and effect’ feeling.. Well, whatever, it feels great! Yay! FirstHive gets highlighted in the Marketing Technology Landscape 2016,…

Your Favorite Marketing Platform Just Got More Powerful!

“You don’t have to be a fantastic hero to do certain things – to compete. You can be just an ordinary chap, sufficiently motivated to reach challenging goals.” — Edmund Hillary Every achiever, who sets on a voyage, sets a goal for herself. Our goal, at FirstHive, is to immensely empower all the marketers in…

Digital Marketing Trends That Will Kill Your Business

Digital has been a great democratising force in reaching out to the customers in the last one decade. As per a survey by Accenture, 62 percent of the businesses are investing in digital technologies, and 35 percent are comprehensively investing in digital as part of their overall business strategy.   SOURCE: WORLD ECONOMIC FORUM It…

Multi-channel Data Intelligence to Connect with your Customers in Real Time

Marketing is evolving from campaigns to customer experiences The customer is evolving and so is marketing and marketing tools. Marketing is rapidly approaching to what marketers have often dreamt about: real-time customer engagement. The entire customer experience is being optimized across channels, by messages and offers, social posts and by time. In the last decade,…

FirstHive Cross-Channel Marketing Platform is now Live!

The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the multitude of touchpoints, smaller brands and businesses struggle with far more basic concerns. The SMEs are not typically involved in tracking millions of consumer transactions…