FirstHive has recently been awarded by a leading B2B software marketplace with two distinguished recognitions in its category. FirstHive, the cross-channel marketing platform, was granted the 2017 Rising Star Award and Great User Experience Award by FinancesOnline, a top B2B software marketplace . B2B software review experts recognized FirstHive’s intuitive cross-channel marketing features that allow brands to effectively communicate with customers on different platforms.
The 2017 Rising Star Award highlights the rapid rise of FirstHive to become a major software brand in its niche in a short period of time. Marketers rely on the software to optimize their campaigns across various channels including email, SMS, web, voice and mobile. The software affords brands a 360-degree view of customers, including their historical purchases and engagement with the company in both online and offline platforms.
Likewise, FirstHive won the Great User Experience Award for top marketing automation software after a thorough testing of its features showed the software offers three highly useful capabilities: unique customer identities, consolidated customer touchpoints and rich dashboards and analytics. The software gives users the flexibility to run campaigns on one platform and continue the engagement on another. For example, marketers can run an email marketing campaign then conduct follow-up interaction on social media or even on an offline event like a trade fair.
Other FirstHive key features cited by the FinancesOnline review experts include the software’s “advanced customer journey orchestration” and its ability to segment customer profiles into smart cohorts. Moreover, the software was cited by FinancesOnline as one of the leading marketing automation software solutions.
The review team noted that the software allows brands to aggregate customer data from various online and offline sources on a single platform that projects a holistic picture of different customer profiles. As a result, marketers are more able to fine tune their campaigns or react with the right message triggers to customer engagement.