A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or demographic attributes. Narrowcasting, in contrast to broadcasting, implies certain conditions: Disseminate your campaign to different demographics, tweaking each of those campaign to comply better with each one of those demographics values, interests,…

Social Media Task List For Fast Growing Businesses!

Growing up, businesses can’t afford to be dormant on social media. Imagine you do everything right on SEO, people have started to find you on Google search results, they visit your website, clicks on Twitter plugin and finds out that you only got 150 followers. That is putting your business in “Very-small-to-work-with” category. If you’re…

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many industries have changed because of the internet, but only few have changed as drastically as Marketing. If you’d told marketers back in 1995 that, 20…

How Online marketing gives you an edge over Offline marketing!

First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever.  Of course, marketers were not behind in leveraging this new found platform in the name of Online marketing. Online marketing is the coolest form of marketing (okay, flash mobs are cool too)….