Customer Seeks Attention? Marketing Automation Can Help!

Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet share. And God, how we love to provide them the royal treatment they deserve! We, at FirstHive, have noticed every possible way customers can try…

As Snapchat Evolves, Is Your Marketing Keeping Pace?

Snapchat is on the verge of releasing an update to the very feature that made it famous by releasing ’Memories’ that will enable users to not only save their photos and videos, but also port in media captured outside of Snapchat. In their own words, “Memories is a new way to save Snaps and Stories…

Role of Design in Delivering Seamless Brand Experience

Seamless brand experience – a desire of all the customers, and of course the marketers. Call it brand experience or customer experience, it’s something that you and me, the modern customers are subconsciously expecting our brands to deliver. To put it simply, it means that I as a consumer want a rich experience when I…