Marketing Technology

6 Personalization Opportunities for your Retail Brand.

As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on...
Team FirstHive
4 min read

Connecting the dots between B to C. Tackling B2C…

“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it...
Team FirstHive
4 min read

CDP VS DMP, What Should I use?

CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now...
Team FirstHive
21 sec read