Marketing Technology

Why have CDPs caught the fancy of Indian Mutual…

Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing...
Team FirstHive
5 min read

Using Machine Learning for Customer Identity Building

Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities...
Team FirstHive
4 min read

How enterprises drive effective engagement during the times of…

Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP...
Team FirstHive
3 min read