CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP is any different than DMP. We get this questions a lot and we hope by the end of this read you will be able to…
Category: FirstHive
Power of Single Customer View and How to Achieve It!
According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one challenge with the data is the scale and the volume. The other issue is the rate at which we’re creating data. Over ninety percent of…
Capterra: FirstHive is One of the Top 20 Most Affordable Marketing Automation Software
It has been a month of recognitions for FirstHive. First, it was Scott Brinker, from Chiefmartec.com, who had put us in the Marketing Technology Landscape under “Marketing automation and campaign/lead management” category (second year in a row). Then FinancesOnline.com awarded us with couple of accolades – Rising Star 2017 and Great User Experience 2017….
Marketing Technology: 2016 in Review and what to focus on in 2017
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But we have a different methodology: we are not putting out our opinion but our customer’s data to back our claims. We spoke to our customers…
FirstHive @ PNGrowth2016
‘Omwana ni wa bhone’ – a famous African proverb meaning: “ Regardless of a child’s biological parents, its upbringing belongs to the community” A cold November morning, we drove down to Devanhalli on the outskirts of Bangalore, having blocked three days to be a part of PNGrowth2016. Reading about the previous version of PNGrowth & the regular…
FirstHive Cross-Channel Marketing Platform is now Live!
The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the multitude of touchpoints, smaller brands and businesses struggle with far more basic concerns. The SMEs are not typically involved in tracking millions of consumer transactions…
How FirstHive Big Data Integration Will Help Marketing, Customer Retention & Loyalty
Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think so? Are you too struggling to get a sense of big data and what it has in store for you? Big Data, though complex when you actually want to make the…
Introducing Future of Marketing!
Years back, marketers would run a campaign, and pray. Pray that the media mix chosen would work, Pray that the optimal set of consumers would see the ad, and Pray that a few of them would be compelled to initiate the action envisioned in the ad. Digital heralded new channels, platforms, and solutions but still…