“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being a Brand Manager, this is the best way I could vomit my hypothesis in print. My hunch tells me, this will work because I remember…
Category: Digital Marketing
CDP VS DMP, What Should I use?
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP is any different than DMP. We get this questions a lot and we hope by the end of this read you will be able to…
How Online marketing gives you an edge over Offline marketing!
First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever. Of course, marketers were not behind in leveraging this new found platform in the name of Online marketing. Online marketing is the coolest form of marketing (okay, flash mobs are cool too)….
Introducing the Star of Mobile Marketing : Voice Message Marketing!
Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial mobile marketing is, and thus we have strengthen our intelligence in reaching out to the customers over mobile phones. Today, we launch our targeted voice…
How to Leverage Facebook as a Growth-hack!
Worldwide, there are over 1.86 billion monthly active Facebook users recorded in January 2017, which is a 17 percent increase year over year. Around 1.2 billion people are online on Facebook right now. Facebook is growing every second and it’ll add 900 new profiles by the time you end up reading this blog. So how…
How to create content that brings you customers?
Content creation is an art. So is cooking. Content can be served in multiple forms. But, like food items, not every content is consumed with equal mojo by us. Let’s see how an average american reacts to a content, if it was served to them as a food item. News Articles: Green Salad News articles…
Marketing Technology: 2016 in Review and what to focus on in 2017
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But we have a different methodology: we are not putting out our opinion but our customer’s data to back our claims. We spoke to our customers…
How to choose the best alternative to Hubspot and Marketo
The Annual Marketing Technology Landscape report published by ChiefMartec showcases 3,874 Marketing Technology (MarTech) players in 2016, globally. The number of MarTech players have been doubling year on year, on an average. In this scenario, the choice of a right partner is of paramount importance for brands across the spectrum. A major reason for…
As Snapchat Evolves, Is Your Marketing Keeping Pace?
Snapchat is on the verge of releasing an update to the very feature that made it famous by releasing ’Memories’ that will enable users to not only save their photos and videos, but also port in media captured outside of Snapchat. In their own words, “Memories is a new way to save Snaps and Stories…
Are you an Oscar-winning Marketer?
Why cross channel marketing is a necessity for winners? By nature, marketers are proactive. They need to understand market first and then create relevant messages, delivering brand promise. But it is ambiguous. Let’s break this down a bit. If you’re a marketer and you ‘think’ what your users like, and force your messages on them-…