As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for my name and noted it. The swish swipe of my card and my ringtone rang in a chorus. It was my manager on the other…
Category: Customer Engagement
Evolution of Marketing – From 1950 to 2017
Marketing, as a concept, has ever been evolving. We learn new concepts as and when sellers tries different efforts to convince buyers. Before 1900s, there wasn’t any such enforcement required from seller side to sell the products or services. The need of modern marketing mainly came into picture after Industrial revolution when multiple companies…
Marketing Technology: 2016 in Review and what to focus on in 2017
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But we have a different methodology: we are not putting out our opinion but our customer’s data to back our claims. We spoke to our customers…
FirstHive @ PNGrowth2016
‘Omwana ni wa bhone’ – a famous African proverb meaning: “ Regardless of a child’s biological parents, its upbringing belongs to the community” A cold November morning, we drove down to Devanhalli on the outskirts of Bangalore, having blocked three days to be a part of PNGrowth2016. Reading about the previous version of PNGrowth & the regular…
Why Black Friday Shouldn’t be the Only Day You Get Customers Queued up Outside Your Store?
While Americans, soon after their Thanksgiving dinner, will rush to a local store on a Black Friday, you as a marketer should not be overwhelmed with such events. In fact, marketers should question themselves on why on just a particular day shall they get a rush of customers, and not all-around the year. While few…
How Hospitals Are Winning Big at The Marketing War
Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with their patients. With a smart marketing routine set in place, you may keep your patients in touch by sending them regular updates on their health,…
How to create landing pages that convert visitors into leads? 10 simple tips.
Landing pages are an important tool in the marketer’s arsenal. They help warm up a customer, nudge a specific action, generate leads, have a quick turnaround, and in most instances do not need the involvement of the IT team. No wonder most marketers are actively utilizing this resource to enhance their funnels. There are typically…
Role of Design in Delivering Seamless Brand Experience
Seamless brand experience – a desire of all the customers, and of course the marketers. Call it brand experience or customer experience, it’s something that you and me, the modern customers are subconsciously expecting our brands to deliver. To put it simply, it means that I as a consumer want a rich experience when I…
How Technology is Helping Marketers Improve Customer Experience?
Last Sunday, I booked an Uber to visit my friend, who lives 8 km away. As soon as I got down from the cab, I received a message from Uber thanking me for the ride and offering me a discount coupon for a beer pub which was fairly near to my drop location. I was…
FirstHive in The Marketing Technology Landscape 2016
It’s one feeling to work day in and day out to build a beautiful piece of marketing software, and it’s another feeling to see our work gets recognized. Oh, wait! It’s the same feeling.. Or maybe an ‘cause and effect’ feeling.. Well, whatever, it feels great! Yay! FirstHive gets highlighted in the Marketing Technology Landscape 2016,…