Customer Data platform

Unmasking differences between a Marketing Automation tool and a…

Customer Data Platforms are the new shiny toys in town. Evolved marketers are obviously setting up the baselines for what this new technology can...
Team FirstHive
4 min read

Auto-Segmentation — The smart way of mastering Customer Segmentation

‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of...
Team FirstHive
2 min read

Use of Predictive Recommendation models by CDP

Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time...
Team FirstHive
2 min read