Customer Data platform

Customer Identity: Immediate conversion of sales targets & the…

This time is the fourth annual technology conference, I almost knew everyone except for a few new attendees. My colleague, a new joinee accompanied...
Team FirstHive
5 min read

Top 8 questions to ask your CDP vendor

With a Customer Data Platform (CDP) all you care is to have a single view of a customer with unique, yet unified identities. Based...
Team FirstHive
3 min read

CDP and its Strategic Value to the Larger Marketing…

That quarter in your calendar year when you evaluate tech solutions and implement them into your organization is the most heated one. As a...
Team FirstHive
3 min read