Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation and processing for cutting-edge insights and recommendations. It requires a universal configuration of heterogeneous data into comprehensible formats. It needs to meet the goals of a customer experience strategy. A CDP,…
Category: Customer Data platform
Evolution Of Customer Data Platform (CDP)
Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was updated by an account manager into the Customer Relationship Management tool (CRM), or used a lead generation tool to bring data into it. But, the marketer now wants to talk to…
What is A Customer Data Platform (CDP)?
“I was super excited about our 25th-anniversary celebrations. My wife and I divided the long invitee list by preference and started sending e-invites and phone messages. After a few messages, two of my friends who also are my wife’s friends sent me a response. It was embarrassing to read it. ‘We already received it from…
6 Personalization Opportunities for your Retail Brand.
As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for my name and noted it. The swish swipe of my card and my ringtone rang in a chorus. It was my manager on the other…
CDP VS DMP, What Should I use?
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP is any different than DMP. We get this questions a lot and we hope by the end of this read you will be able to…