Customer Data platform

Auto-Segmentation — The smart way of mastering Customer Segmentation

‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of...
Team FirstHive
2 min read

Use of Predictive Recommendation models by CDP

Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time...
Team FirstHive
2 min read

Data Preparation and Structure for Customer Identity Building using…

The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent...
Team FirstHive
3 min read