Cross Channel Marketing

Connecting the dots between B to C. Tackling B2C…

“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it...
Team FirstHive
4 min read

CDP VS DMP, What Should I use?

CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now...
Team FirstHive
21 sec read

Marketing Technology: 2016 in Review and what to focus…

It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this...
Team FirstHive
3 min read