CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP is any different than DMP. We get this questions a lot and we hope by the end of this read you will be able to…
Category: Big Data
How Big Data is Shifting The Marketing Paradigm!
It was not too long ago that when the Cambridge Analytica team did their job, the world might/might not have been put in grave danger. The U.S presidential elections is where the focus is on. Cambridge Analytica built a model that could predict the personality of every adult in America. Instead of the entire country,…
How to build quality customer database for free?
Marketing technology is getting stronger every passing day. Marketers have software that takes care of their customer engagement and conversions. But what about Acquisition? Be a struggling startup or comfortably running business, we all need a quality customer datalist to reach out to before we put the list into automation software for engagement and…
Marketing Technology: 2016 in Review and what to focus on in 2017
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But we have a different methodology: we are not putting out our opinion but our customer’s data to back our claims. We spoke to our customers…
FirstHive Cross-Channel Marketing Platform is now Live!
The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the multitude of touchpoints, smaller brands and businesses struggle with far more basic concerns. The SMEs are not typically involved in tracking millions of consumer transactions…
10 Ways Marketers are Using Technology to Improve Customer Experience
Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the CMO and the CIO organisations is quickly becoming blurred w.r.t. who wields the decision-making ability regarding such spends. While we will see the CMOs and…
How FirstHive Big Data Integration Will Help Marketing, Customer Retention & Loyalty
Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think so? Are you too struggling to get a sense of big data and what it has in store for you? Big Data, though complex when you actually want to make the…