Predictive Recommendation

Why have CDPs caught the fancy of Indian Mutual…

Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing...
Team FirstHive
5 min read

Auto-Segmentation — The smart way of mastering Customer Segmentation

‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of...
Team FirstHive
2 min read