Team FirstHive

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76 Stories by Team FirstHive

Auto-Segmentation — The smart way of mastering Customer Segmentation

‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of...
0 2 min read

Content recommendations using predictive models in CDP

The wide adoption of recommendation systems is relegating search to a second priority for many customers. Today customers expect experiences that are designed with...
0 2 min read

Use of Predictive Recommendation models by CDP

Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time...
0 2 min read